#design
2 posts tagged with design.
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Focal Hierarchy in Ad Design: What It Is and How It Works
Focal hierarchy is the ordering of visual elements so the viewer's eye lands on them in sequence — product first, supporting cue second, CTA third.
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Product Framing Archetypes: The 8 Patterns Every Marketer Knows
A framing archetype is a reusable way of staging a product in an ad — hero, lifestyle, macro, levitation, flatlay, hand-held, before/after, founder-selfie.