#google-ads
2 posts tagged with google-ads.
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Why Your YouTube ROAS Is Fake (and the Number to Trust Instead)
An 89× ROAS on YouTube with more conversions than clicks isn't a win — it's engaged-view attribution inflation. The mechanism, the one-afternoon proof, and the metric a CMO will actually believe.
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Google Ads Suspended for 'Circumventing Systems' — What It Actually Means
'Circumventing Systems' is the #1 Google Ads suspension reason (37% of a 1,000+ case cohort) — and the vaguest. What the policy covers, what Google has admitted about wrongful suspensions, and what to do (and not do) next.