#paid-media
2 posts tagged with paid-media.
-
Why Your YouTube ROAS Is Fake (and the Number to Trust Instead)
An 89× ROAS on YouTube with more conversions than clicks isn't a win — it's engaged-view attribution inflation. The mechanism, the one-afternoon proof, and the metric a CMO will actually believe.
-
How Much Do Telegram Ads Actually Cost in 2026?
Most guides quote €2 CPM and a €2 million minimum for Telegram Ads. Both are wrong or misleading. Here's what Telegram advertising actually costs in 2026, from primary sources.